Preparation
Houseplant expert Hilton Carter has over 200 pieces of greenery in his home, and thanks to his just-launched partnership with Target, he’s sharing his collection and aesthetic with the world. Packed with over 65 items, there’s truly something for every plant parent in this new launch, from high-quality faux varieties (for those who haven’t yet homed their green thumb) to the real thing and all the accessories (think planters, propagation vessels, and terrariums) you could ever need to support your flourishing interior jungle.
This vibrant partnership was born out of a year spent predominantly indoors, when our houseplants became our main interaction with the natural world. “As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300 percent over the last year—a clear indicator that guests want to bring some of the outdoors inside to brighten up their space,” says Jill Sando, executive vice president and chief merchandising officer at Target. “We wanted to identify a partner who could bring something special to Target and deliver a collection that allows guests to easily and affordably refresh any room in their home. This partnership with Hilton Carter does just that, while celebrating the arrival of spring with a renewed sense of optimism.”
For Carter, this new collection removes the interior-exterior boundary. “We designed the collection for those that want to stylishly blur that line of indoor and outdoor,” he noted in a press release. “For me, the inspiration started with a color palette. I knew I wanted the collection to bring on the colors of the natural world, including earth tones that would help elevate the greenery in and around them.” Ahead, discover some of our favorite plants (both fresh and faux!), interior gardening accessories, and more from the series.
